video ipod cost to apple

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Video iPod estimated bill of materials, from... Video iPod estimated bill of materials, from...
http://www.nivi.com/blog/wp-content/videoipodbom.pdf http://www.nivi.com/blog/wp-content/videoipodbom.pdf
Company	Component	Estimated Cost
Toshiba	30GB 1.8" HDD	65 $65.00
PortalPlayer	Decoder/SoC	8 $8.00
Broadcom	Video decoder/processor	10 $10.00	<<== buy broadcom stock!?
Samsung	SDRAM - 256Mbit	1.75 $1.75
Wolfson Microelectronics	Audio codec	3.75 $3.75
Linear	USB power manager / li-ion battery charger	1.60 $1.60
National	Step Down Switching Regulator	0.75 $0.75
Philips	DC/DC converter	1 $1.00
Silcon Storage	Parallel Flash - 8Mbit	1.30 $1.30
Philips	Power Management Unit	2.50 $2.50
Cypress	PSoC Mixed Signal Controller / Touch Pad	0.85 $0.85
	Touch pad	2.50 $2.50
	Li-Ion Battery	4.50 $4.50
	2.5" color LCD	15 $15.00
	PCB, passivs, mechanical	10 $10.00
	Other	15 $15.00
	Total BOM	143.5 $143.50
	Retail Price	299 $299.00
	Implied Gross Margin	0.52

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Name:	video ipod cost to apple by	steveyen
Description:	video ipod components from http://www.nivi.com/blog/wp-content/videoipodbom.pdf
Tags:	ipod component cost

anonymous

Costs Missing
What about labor, factory overhead, and factory profit? This needs to be included in an FOB cost estimate.
567 days ago

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